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Hopscotch

Hopscotch is a SWaM-certified vertically integrated cannabis company based in Richmond, VA. Their vision is to create a safe space for communities disproportionately harmed by the criminalization of cannabis to build, network, and establish a path for true self-empowerment.

Industry: Cannabis

Location: Richmond, Virginia

Hopscotch logo in white on top of black and white photo of cannabis leaves designed by House of Marketing in Richmond, Virginia

Date

October 2022

Scope

Purpose

To create a distinctive and memorable visual identity that represents the company's values, products, and target audience. Our goal is to establish a strong and recognizable brand presence, build trust with consumers, and increase customer loyalty and advocacy.

Hopscotch logo designed by House of Marketing in Richmond, Virginia
Marijauana joint on top of a book for Hopscotch moodboard by House of Marketing in Richmond, Virginia
Street View of Broad Street for Hopscotch moodboard by House of Marketing in Richmond, Virginia
Hopscotch submark logo designed by House of Marketing in Richmond, Virginia
3 Black men standing in front of a bookcase for Hopscotch moodboard by House of Marketing in Richmond, Virginia
Cannabis Leaves outside for Hopscotch moodboard by House of Marketing in Richmond, Virginia
The shape of Virginia in white

Based in
the 804.

Hand holding a black jar with a white label that says "Hopscotch" for Hopscotch moodboard by House of Marketing in Richmond, Virginia
Hopscotch logo designed by House of Marketing in Richmond, Virginia
Hopscotch logo designed by House of Marketing in Richmond, Virginia
Hopscotch submark logo designed by House of Marketing in Richmond, Virginia
Hopscotch secondary logo designed by House of Marketing in Richmond, Virginia
Hopscotch submark logo designed by House of Marketing in Richmond, Virginia
Black background with gray handdrawn square grid brand pattern for Hopscotch by House of Marketing in Richmond, Virginia
Black background with gray handdrawn square grid brand pattern for Hopscotch by House of Marketing in Richmond, Virginia

Custom Icons

Custom icon with hopscotch grid inside circle for Hopscotch by House of Marketing in Richmond, Virginia
HOPSCOTCH (GAME)

Representing the playful nature of the childhood game and a nod to the meaning behind the company name

Custom icon with paper, graduation cap, and cannabis leaf inside circle for Hopscotch by House of Marketing in Richmond, Virginia
CANNABIS EDUCATION

Representing education and knowledge about cannabis, with the leaf symbolizing the plant and the cap symbolizing learning

Custom icon with Earth line art inside circle for Hopscotch by House of Marketing in Richmond, Virginia
LIFE AND CULTURE

Representing the diversity and richness of societies across the world and the significant aspect of human experiences

Custom icon with 3 simple outlines of people inside circle for Hopscotch by House of Marketing in Richmond, Virginia
COMMUNITY

Representing the growth of local comunities and a place for support and opportunity

Custom icon with 2 leafs on top of 2 wavy lines inside circle for Hopscotch by House of Marketing in Richmond, Virginia