CLIENT

Lulu's Sugar Shack is a local dessert bakery committed to serving delicious baked goods to their customers in Newport News, VA. From scones to cupcakes to macarons and more, they believe the experience of visiting a bakery should include enjoying your favorite pastries, as well as trying some new ones. Their team of professionals creates top-quality, imaginative, and delicious baked treats!

PURPOSE

To design a friendly brand identity with a colorful look targeting local customers with a warm and inviting in-shop experience. Lulu's is a family-owned small business, so it is important to create a welcoming environment through a brand that attracts customers of all ages.

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SCOPE