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So what is ethical marketing? 🤔 Well, it's more of a philosophy than a strategy, but this is how we look at it:⁠

"When all marketing activities adhere to core ethics principles, including integrity, humility, and honesty — both internally, and externally."⁠

There isn't a set standard to implementing ethical marketing practices, but here are 5 that we do:⁠

1️⃣ We help our clients leverage their unique value propositions instead of using fluff and lies to attract their potential clients.⁠

2️⃣ We provide upfront itemized pricing so our clients know exactly what they're investing in.⁠

3️⃣ We track our goals and meet regularly with our clients to ensure we are bringing value to their business.⁠

4️⃣ We collaborate with our clients to optimize our strategy based on their needs instead of charging for cookie-cutter efforts.⁠

5️⃣ We value authenticity and would never pressure our clients into making investments that don't feel right to them.